SES 100: Top Marketing Books of 2020

In a team of professionals working in a firm, it is common that every individual will address the problem differently and will come up with the solution in their own individual ways. Thus, it gets difficult sometimes to agree on a method that works for them, for their firm. The final method, after discussions and agreement, will always lead to the right approach for their business. The method of approach actually gives a framework to work on the requirement or need of a customer, which makes it of utmost importance as the data analysis is determined from this method.

Since 1995, the number of Internet users has increased drastically and this rise has marked the online marketing development. Everyone today, can do pretty much anything and everything online, from researching, e-commerce, virtual reality, to communication. This huge increase of internet users today shows the need of firms and companies to present themselves in the market.

Online marketing is sometimes referred as digital marketing. And needless to say, digital marketing i.e., online marketing is winning customer’s hearts. But there are many out there, who still are not getting it right. That’s because of the lack of awareness. Not everyone is aware of marketing and the power of online marketing.

A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media. Information is easy to access at a fast rate through the use of digital communications. Users with access to the Internet can use many digital mediums, such as Facebook, YouTube, Forums, and Email etc. Through Digital communications it creates a Multi-communication channel where information can be quickly exchanged around the world by anyone without any regard to whom they are.Social segregation plays no part through social mediums due to lack of face to face communication and information being wide spread instead to a selective audience. This interactive nature allows consumers to create conversation in which the targeted audience is able to ask questions about the brand and get familiar with it which traditional forms of Marketing may not offer.

If you’re new here and want some brainstorming ideas to advertise and market your business or your personal brand or if you’re interested in affiliate marketing, then keep reading!

1. SELL LIKE CRAZY – Get As Many Clients, Customers and Sales As You Can Possibly Handle

Sell Like Crazy, by Sabri Suby, uncovers a new “starving crowds” of prospects who spend like sailors on leave and speaks about the #1 mistake by marketers for lost profits, which is Google AdWords. The author shows how to write Google AdWords or Facebook Ads that practically force your prospects to click and buy them.

In the book, he reveals the exact system he’d used to go from $50 to $10m in annual revenue.

2. Marketing Rebellion: The Most Human Company Wins

Path-finding author, Mark Schaefer, provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.

The book shows you five constant human truths at the heart of successful marketing strategy, explains how to help you best customers do the marketing for you and gives actionable steps for immediate course-correction for business of any size.

This book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth!

3. Building a StoryBrand: Clarify Your Message So Customers Will Listen

The author, Donald Miller’s story brand process is a proven solution to the struggle business leaders face when talking about their businesses.

Whether you are the marketing director of a multi-billion dollar company, the owner of a small business, a politician running for office or the lead singer of a rock band, building a story brand will forever transform the way you talk about who you are, what you do and the unique value you bring to your customers.

4. Online Marketing HACKS – A Smart Guide that gives you Successful Marketing Strategies to Up your Business Game!

The author presents a proven solution that will take you and your online marketing business from scratch to successful running business online in 90 days. Online Marketing HACKS takes your marketing strategies from the scratch to the development stage in a week (get your marketing campaigns running in no time).

Online Marketing HACKS also helps you grow your income, authority, and business through online marketing strategies used by businesses today to become billionaires. Don’t wait and read this book and unlock the benefits of being an Entrepreneur today!

5. The 22 Immutable Laws of Marketing – Violate Them At Your Own Risk!

Jack Trout and Al Ries are both world’s successful marketing strategists, with over 40 years of marketing experience governing all aspects of marketing.

Both authors have combined some 22 superlative tools and techniques for international marketplace. The book shows the marketing campaigns that have succeeded and why some great ideas didn’t live up to their expectations. The book’s packed with real-life examples, tips and insights to rule the marketing world.

6. The 1-Page Marketing Plan – Get New Customers, Make More Money & Stand Out From The Crowd

The 1-Page Marketing Plan, reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

A serial entrepreneur and rebellious marketer, Allan Dib‘s book, is the easiest and fastest way to create a marketing plan that will propel your business growth, whether you’re just starting out or are an experienced entrepreneur.

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